Canadian alternative pop-rock singer-songwriter, Apryll Aileen, is eager to announce the release of her newest single “Wild Wolvez” along with the official music video. Straying away from her familiar musical styling of pop and r&b, “Wild Wolvez” encompasses a dark electronic vibe; the first of her songs to have a big instrumental drop. The collaboration with Adam Royce (worked with Grammy-Award winner Daniel Caesar, multi JUNO-Award winner Tom Cochrane and three time E! People’s Choice Awards winners The Tea Party) brought out the edgier electronic side, perfectly resonating with the narrative of the single: women reclaiming their power and owning their voice.
“Wild Wolvez” is a song that is meant to open the doors for young women by empowering them to stand up for what they believe in and reassuring them that they are not alone in the world. The lyrical messaging within “Wild Wolvez” emphasizes how women can create and have freedom by learning to own and love their bodies and that women do not have to live in a world governed by misogynistic values. Filmed in New Brunswick, the music video reflects on women and how they are beautified in today’s society. Pop culture makes it difficult for young women to understand their bodies. The video symbolically represents the stark nature of the misogyny driven landscape Western Culture currently operates in and how we can create a new, raw, unfiltered wilderness that we all feel safer in. The music video has symbolic messaging that we as women connect through our pain by sharing our stories. Apryll wanted the music video to portray how all women, regardless of race and ethnicity, experience some form of sexual abuse and harassment. This is shown through the diverse cast of women, from Indigenous to Egyptian Canadian and French Canadian.
Watch the Video below or click here to stream on other platforms.