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A first generation native of the Santa Maria Valley on California’s Central Coast, with family roots planted  deep in the South, Cali Tree Boy has music in his blood. His father was a club DJ in New Orleans and pictures can be found of a young CTB holding Vinyls as early as 3 years old. Whenever Tree Boy finds himself needing an outlet, music has always been his therapy and form of self expression. Influenced by the swag of Louisiana Rappers like Juvenile and Master P, and the passion for music and lyrics of Tupac, Tree Boy also draws comparisons from personas of Artists like B-Real and Berner with his background and influence in the Cannabis Industry. With these different aspects to his character, it’s hard to place this budding Central Coast Music and Lifestyle Mogul into one category or box. One of the driving forces for CTB has always been putting other people in a position to win. This is why the Rapper/ Entrepreneur started his own independent imprint “What A Life”.

While the WAL Roster has evolved over the years, Cali Tree Boy has maintained his vision for excellence, brand consistency, teamwork, and putting other people in a position to have success. However, being a Creator, Founder, and Financial Backer is never easy, but Tree Boy remains positive and ever evolving… “I have had many experiences that I appreciate because it shaped me as a person.. I love the act of business, on almost any level. I’m building something not just for me, but for the people to come after me.”

Follow @Calitreeboy on twitter